21st April, 2008


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Two Young People Wearing Colorful Shirts In Longzhou.

Picture of two Chinese boys walking down street in Longzhou, wearing colorful shirts.

Young People In Longzhou Wearing Colorful Shirts, One Like A Football Shirt.


In earlier years, during the days of Chairman Mao, colorful football shirts would certainly not have been worn on the streets of any town in China. Many changes have since been made and the young people are more fashion conscious, influenced to some extent on what they have seen their idols wearing, when they appear on TV or Cinema screens, or on their computer screens when they search the internet. Young people have their own ideas of what to wear, and certainly colorful shirts are more popular than the blue shirts of past years. Colorful football shirts in team colors are worn by young people attending football matches, to show their support for their favourite team, and if their 'football hero' wears a number 7 shirt, then it is a replica of that shirt that they most likely want to wear. When football teams decide to change the style and color of their football shirts, then the young people who enjoy football matches, soon change their own football shirts.


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Football Shirts
The market for replica football shirts has grown enormously, with the revenue generated for leading clubs and the frequency with which they change kit designs coming under increased scrutiny, especially in the United Kingdom, where the market for replicas is worth in excess of £200m. Several clubs have been accused of price fixing, and in 2003 Manchester United were fined £1.65m by the Office of Fair Trading. The high prices charged for replicas of football shirts have also led to many fans buying fake shirts which are imported from countries such as Thailand and Malaysia. Nonetheless, the chance for fans to purchase a football shirt bearing the name and number of a star player can lead to significant revenue for a club. In the first six months after David Beckham's transfer to Real Madrid the club sold more than one million football shirts bearing his name. A market has also developed for shirts worn by players during significant matches, which are sold as collector's items. The shirt worn by Pelé in the 1970 FIFA World Cup Final sold at auction for over £150,000 in 2002. Src: Wikipedia.org. '''''

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Picture of young Chinese boy in Tiananmen Square.